Your herd's data,
constellated.
Interactive dairy analytics for advisors and the farms they support — milk, fertility, health and more, in one clear view.
For dairy farm advisors
Advise every herd like it's your only herd
define:ag was built with vet practices and dairy consultancies: every client herd analysed nightly, every conversation grounded in the same live data, and an AI analyst on the team.
Your whole client base, one view
Search, rank and open every herd you advise in seconds — alerts surface the farms that need you this week, before the phone rings.
Interactive dashboards, not spreadsheets
Milk, fertility, health, youngstock and dry-period performance with linked cross-filtering — click a parity slice and every chart follows.
An analyst and vet advisor on call
Ask the data anything. The AI swarm reads the same herd records you do, flags anomalies overnight and drafts dashboards on request.
Publish to the farms you support
Share live, branded reports with each farm — clients see exactly their herd, always current, on any device, even offline.
Boardroom-ready PDFs
One click turns any dashboard into a branded, print-perfect report — the same on a phone in the parlour and a 4K screen in the office.
Discuss data that stands still
Every conversation pins the data snapshot it was about. Reopen a discussion from last month and see exactly what your colleague saw.
For dairy farmers
Run the herd on evidence, not instinct
Progressive herds already record everything — milking, fertility, health, youngstock. define:ag is where those records finally pay their way: one live picture of the herd, shared with your advisory team.
Decisions backed by your own data
Your milk recording, parlour and health records work together — spot the SCC drift or the fertility dip while there is still time to act.
You and your vet on the same page
No more out-of-date printouts. The dashboard your advisor opens is the one you see — live, on your phone, in the parlour.
An early-warning system for the herd
Overnight anomaly detection watches every KPI and tells you what changed — like having an analyst who never sleeps.
Straight answers, no jargon
Ask “why is my bulk SCC up?” in plain English and get an answer grounded in your herd’s actual records.
Already invited? Log in instead.
Pricing
Simple, per-animal pricing
One monthly rate for every animal under management. No per-seat fees — bring your whole team and every farm you support. Premium packages add extra datasources and AI features.
FAQ
Questions, answered
What is define:ag?
define:ag is a dairy analytics platform built with and for farm advisors. It turns milk recording, parlour and health records into live, interactive dashboards shared between advisory organisations and the farms they support, with AI-assisted analysis on top.
Who subscribes — the farm or the practice?
The advisory organisation (vet practice, consultancy or co-op) holds the tenancy and invites its team and farm clients. Farmers get access through their advisor at no extra per-user cost.
How is it priced?
A simple monthly rate per animal under management, with optional premium packages for additional datasources and AI features. No per-seat fees — invite your whole team and every client.
Which data sources do you support?
Milk recording (NMR, CIS), parlour and farm software exports, medicine and accounts records, plus sensors, genetics and weather feeds on the Datasources+ package. Data loads automatically every night.
Who owns and can see the data?
The farm’s data belongs to the farm. Access is enforced herd-by-herd on every query: advisors see the herds they manage, farmers see their own, and nobody else sees anything. We never sell or share data.
My vet practice already uses define:ag — how do I get in?
Use the “Request access” button on your practice’s define:ag page. You create a secure account, your practice administrator approves it, and you are attached to your herd — usually the same day. While you wait you can explore a full demonstration herd.
How does the AI use my data?
The AI assistants answer with the same herd-scoped access controls as the human user asking. Your records are never used to train models and never leave the platform.
Is there a minimum term?
Tenancies are monthly and you can cancel any time from the billing portal. Your data remains exportable for 90 days after cancellation.
Contact
Talk to a human
Want a walkthrough, a quote for your organisation, or help getting connected? We answer within one working day.