For dairy farmers
Run the herd on evidence, not instinct
Progressive herds already record everything — milking, fertility, health, youngstock. define:ag is where those records finally pay their way: one live picture of the herd, shared with your advisory team.
Decisions backed by your own data
Your milk recording, parlour and health records work together — spot the SCC drift or the fertility dip while there is still time to act.
You and your vet on the same page
No more out-of-date printouts. The dashboard your advisor opens is the one you see — live, on your phone, in the parlour.
An early-warning system for the herd
Overnight anomaly detection watches every KPI and tells you what changed — like having an analyst who never sleeps.
Straight answers, no jargon
Ask “why is my bulk SCC up?” in plain English and get an answer grounded in your herd’s actual records.
Get access through your advisor
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Most farmers get access through their vet practice or consultant. If you have specific requirements of your own — custom monitoring for your dairy business, perhaps across multiple sites, or running a farmer benchmarking group — talk to us about a tailored setup.